Do You know how to use LinkedIn?
LinkedIn is a powerful tool, which millions of people use to network with other professionals. What many individuals and businesses don’t realize, however, is that it can also be extremely effective for marketing. While most marketers see the other major social networks like Facebook, Google+ and Twitter as great tools, LinkedIn is all too often overlooked. This is a big mistake because not only does LinkedIn have millions of active users, the vast majority of them are adults who have the ability to make purchases. This helps to increase the rate of conversion for virtually any type of product.
When working with Open Space Advertising, you won’t have to worry about learning every aspect of this powerful site. Open Space Advertising is able to set you up with an account, and provide detailed instructions on how to get the best results over the long term. Understanding how to use LinkedIn for marketing is important for all types of businesses, and when partnered with us it is fast and easy too. There are a few important things to keep in mind which, once learned, will help improve the results you’re seeing from this powerful social network.
Properly Fill Out Your Profile
When signing your business up for LinkedIn, make sure to take the time to completely fill out your profile. One key area of your profile is the websites section. Make sure to take the time to use anchor text with your link to give your site the best SEO benefits possible, and also attract the most clicks from visitors. Keep going until it says you are 100% complete to ensure you get the best possible results. A complete profile will not only allow LinkedIn to show your account to the largest groups of people, but it will also give you a more professional presence, which people will respect.
There are thousands of groups available to join on LinkedIn. They range from being quite broad to extremely specific, so take some time to go through and find all the groups related to your niche. Join these groups and take some time to see what is going on. Participate in active discussions within the group to start building a reputation as well as bringing in direct traffic from those who read your comments.
Make sure to join a diverse set of groups to get the best results. Large groups with 50,000+ members can be very effective, even if it isn’t as related as some of the smaller groups. On the other hand, a group with only 500 members that is focused specifically toward your type of business may be even better.
Answer Questions & Participate
In addition to participating in the conversations within groups you’ve joined, go out and look for questions which you can answer. LinkedIn has a section where people can post questions to the community, and others can answer them. This is a great way to show the value of your company and attract traffic to your page. Make sure you only post high-quality answers which get right to the heart of what the people are asking. One of the best things about this strategy is that answering this one question today can drive traffic to your page for years to come.
Integrate with Other Social Media
Linking your LinkedIn profile with your Facebook page and Twitter account can make it much easier to update them all at once. This will also encourage people to like your page or follow you across all of the social networks rather than just one. Open Space Advertising can help by integrating all your social media accounts together so you can make posts and provide updates in a fast and effective way.
Last, but certainly not least, are the LinkedIn Ads. Like the other social networks, LinkedIn allows marketers to purchase extremely targeted ad space at a very affordable rate. You can buy ads which will only be displayed to people who meet your very specific requirements. This means your ad will only be seen by the audience you’re business is looking to target. The return on investment for these types of ads can be quite significant, and well worth the effort.
As you can see, LinkedIn isn’t just a place where people go to network with other professionals. It is a powerful marketing tool which, when used correctly, can help to drive sales and increase activity to your business. If you’re not using LinkedIn yet, or you’re using it incorrectly, let Open Space Advertising help to set up your profile and allow your business to harness the power of LinkedIn.
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What You Will Learn
Why Twitter Is A Must For Your Business/Brand?
Katy Perry does it, Justin Bieber does it and Barack Obama does too! They all tweet.
These three celebrities have more followers worldwide on Twitter than anyone else, with a combined total of 170.49 million followers (Katy has the most with 61.53, Justin has 57.77 and the President of the USA has 51.19). They are known across the Globe, proving that if you are in business or have a brand to promote, you should have a Twitter account! It’s that simple.
Here are some other reasons for joining Twitter:
1, To connect
Twitter is one of the best modern day ways to promote your business, while connecting with your prospects. During the second quarter of 2014, Twitter had 271 million monthly active users.
With Twitter, you can use the power of words and images to engage and promote your brand to your followers.
3, It’s as free as a bird
Twitter is a cheap form of marketing as it is free. You can also pay for adverts on Twitter, if you want to.
4, To demonstrate your expertise
You can show off your knowledge and expertise in your carefully worded messages so your audience will know who to turn to when they need to know something about your niche market.
5, Share news
Twitter is the ideal way to share news about what is happening as it happens. You can also tell everyone about your special offers or coupons for reductions.
6, It is viral
Your clever communications can prove to be so popular that they go viral and are sent around the world. You just have to remember the last year’s world cup to know how quickly your words are spread, if they are on Twitter.
7, Your sales can soar
By using Twitter, you can promote your business and brand across the world, increasing the number of prospective buyers.
8, Feedback from customers
Twitter allows your customers to converse with you and it’s a great way of getting feedback. This provides live testimonials as well.
9, Customer loyalty
As your customers get used to you and your tweets, they also get used to your branding and become loyal clients.
10, Keep up with the competition
Twitter is also a good way of spying on your competitors so you can adjust your marketing strategy accordingly and hopefully overtake them.
If you need any help with Social media Management, registering on Twitter or writing posts, get in touch with Open Space Advertising Limited. We will soon have you up and tweeting! Telephone 01206 823780.
When people talk about social media networks they usually mention LinkedIn, Facebook and Twitter first with Google+ ranking lower down their list. They fail to realise that Google+ is the middle child of digital marketing platforms, quickly growing up to perhaps over take its bigger brothers!
If social media is part of your marketing strategy for your business or organisation, you should be using Google+.
Here are eight things that you didn’t know about Google+ that might persuade you to use it:
1) Vic Gundotra is widely believed to have been the man behind Google+ which was launched on June 28th, 2011. The following month in July 2011, the Google+ iPhone app became the most popular free application in the Apple App Store. So isn’t it worth using Google+?
2) According to Google, Google+ had 540 million active users in October 2013 and a survey at the time found 30 per cent of smartphone owners used the Google Plus app at least once a month. You don’t want to miss out on this captive audience, do you?
3) Google loves anything Google owns, like YouTube, so if you use Google + regularly, it will help to get your website ranked on the first page when people search for your businesses within your industry.
4) People who click the +1 button are endorsing your business, which will boost your SEO ranking.
5) If you include a Review section on your profile it will improve your reputation and help to increase your profile.
6) If you have a well written, full profile description, Google will treat your page more favourably in searches than businesses that don’t.
7) The more you post, the greater your expertise will appear to the people in your circles, which should help you reach your sales targets.
8) Google has invested a lot of money in Google+ so it is here to stay. Maybe it’s time you invested more time and energy in Google+ too.
If you need any help improving your Google+ profile or content, just get in touch with Let’s Get Social, Open Space Advertising Limited. Telephone 01206 823780 or email email@example.com
What types of industry use Instagram the most.
The 21st Century is a very visual age so Instagram is the perfect platform if you have something to view. It started off as an iOS-only app but has quickly grown to have a massive Android and web following.
Instantaneously visible, Instagram is a great way to publicise your organisation’s wares if you are selling something or doing anything that you can show off.
Instagram is a mobile app that is owned by Facebook, so anything you share on one, you can post on the other.
Statistics last year show that more than 90% of the 300 million Instagram users are under 35-years-of-age, so it’s the perfect social media platform to market clothing, entertainment and brands that focus on media.
If you want people to see your services and products, Instagram, like Pinterest, might be the perfect method for you to communicate with your audience. You can show off your images, adverts and even videos.
Early photo ads have been getting great results for some Instagram clients. For example, Ben & Jerry’s Ice Cream managed to reach 9.8 American men and women aged 18 to 35 years, in just eight days, using Instagram. That’s food for thought.
Demographics for instagram also show an urban, youthful population with 68% of users being female. Another recent report showed that one fifth of adult internet users have an Instagram account. It also showed that it is a great outlet for advertisers because Instagram has 75 million daily users and Instagram fans are 25% more likely to have above average incomes.
Instagram is like an instant shop window on the web so it’s not surprising that all of the big stores like M&S, John Lewis and Next and have an Instagram presence. In the league table of 100 users with the most followers, Instagram itself has the highest number of followers with more than 52 million; Kim Kardashian is second in ranking with more than 26 million followers and Beyoncé is just behind her with 123,000 fewer followers. If the truth be told, the majority of users with the most followers are celebrities, but Nike is 19th and FC Barcelona is 40th.
So if you don’t want to get left by your competitors, you need to start instantly using Instagram!
Do you like your website ranking highly in Google searches? Do you want it to continue to do so? Then it is more important than ever to have a mobile friendly website. If you don’t, it could severely affect your business and where your website appears in searches using Google, despite any efforts to use SEO methods to be found (by using popular words which people use to search for your industry).
If you’ve had your website for several years, you need to think immediately about updating it to make it mobile friendly because Google has started to rank websites according to whether they have been designed to be viewed on mobile devises like telephones and tablets.
On its official Google Webmaster Central Blog, Google said that from April: “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimised for their devices.”
If your website is not mobile friendly, don’t be surprised if it starts to appear on a page lower down the ranking. It may not change its position yet, but it soon could.
Here at Open Space Advertising Ltd. our Let’s Get Social Team use SEO and cleverly crafted social media posts and blogs to try to boost your ranking on Google. This will continue to help, but we would strongly advise you to have your website adapted for easy viewing by mobile devices too.
We can recommend website designers who can help you.
If you need any further information about this, or advice on how to get your website made mobile friendly, just give us a call. Our experts are on hand to help you.
If you are concerned, check if your website is mobile friendly by pasting your URL in the space on this webspage: https://www.google.co.uk/webmasters/tools/mobile-friendly/
Picture your interests on the Internet and you come up with Pinterest – another social media platform where you can express yourself.
Pinterest is quickly growing in popularity. About 48.7million people were recorded as using Pinterest in February 2013, so if you don’t use it yet, it is time to get on board by creating your own boards.
Using Pinterest is a great way to gain interest for your brand. It’s easy to participate; you don’t have to have a way with words or a good eye when using a camera. You simply register and start creating content for your boards by pinning your favourite pictures created by other people or links to websites.
You can also use Pinterest as a virtual shop window for your business by creating boards to show off your products, services, brand or your personality! You simply upload and pin photographs or publicity shots from your own files onto boards with titles of your liking.
If you want to reach new potential clients, it’s worth knowing why people like creating these virtual mood boards.
People use Pinterest to:
Once you are up and running on this social media platform, don’t forget to interact with people who are active on Pinterest. If you offer them content that is imaginative, attractive, entertaining or helpful they will soon be interacting with you.
Why not use this free method of gaining greater exposure? The more people who see your pins, the more likely they are to like and share them and the more attention they will gain. You can also use your boards as a means of directing people to your website and so gain more traffic and increase your sales or ranking on search engines.
Think of Pinterest as another string to your social media bow, helping to increase your profile, your brand, your business on the worldwide web!
Imagine waking up every day to messages from people who want your product or service. The following two video’s can help set you along this road. They contain straight forward, easy to use advice that really works.
If you would like more tips and tools on how to use social media to attract new customers and just as importantly keep the ones you already have, subscribe to my blog and stay ahead of your competitors.
Are you struggling to develop a social media strategy? We’ll give you three tips for success in this episode of The Social Media Beat!
Before you run out and start sending messages on Facebook, Twitter, Linkedin, or on your blog – you should have a Social Networking strategy for your business …