Do You know how to use LinkedIn?
LinkedIn is a powerful tool, which millions of people use to network with other professionals. What many individuals and businesses don’t realize, however, is that it can also be extremely effective for marketing. While most marketers see the other major social networks like Facebook, Google+ and Twitter as great tools, LinkedIn is all too often overlooked. This is a big mistake because not only does LinkedIn have millions of active users, the vast majority of them are adults who have the ability to make purchases. This helps to increase the rate of conversion for virtually any type of product.
When working with Open Space Advertising, you won’t have to worry about learning every aspect of this powerful site. Open Space Advertising is able to set you up with an account, and provide detailed instructions on how to get the best results over the long term. Understanding how to use LinkedIn for marketing is important for all types of businesses, and when partnered with us it is fast and easy too. There are a few important things to keep in mind which, once learned, will help improve the results you’re seeing from this powerful social network.
Properly Fill Out Your Profile
When signing your business up for LinkedIn, make sure to take the time to completely fill out your profile. One key area of your profile is the websites section. Make sure to take the time to use anchor text with your link to give your site the best SEO benefits possible, and also attract the most clicks from visitors. Keep going until it says you are 100% complete to ensure you get the best possible results. A complete profile will not only allow LinkedIn to show your account to the largest groups of people, but it will also give you a more professional presence, which people will respect.
There are thousands of groups available to join on LinkedIn. They range from being quite broad to extremely specific, so take some time to go through and find all the groups related to your niche. Join these groups and take some time to see what is going on. Participate in active discussions within the group to start building a reputation as well as bringing in direct traffic from those who read your comments.
Make sure to join a diverse set of groups to get the best results. Large groups with 50,000+ members can be very effective, even if it isn’t as related as some of the smaller groups. On the other hand, a group with only 500 members that is focused specifically toward your type of business may be even better.
Answer Questions & Participate
In addition to participating in the conversations within groups you’ve joined, go out and look for questions which you can answer. LinkedIn has a section where people can post questions to the community, and others can answer them. This is a great way to show the value of your company and attract traffic to your page. Make sure you only post high-quality answers which get right to the heart of what the people are asking. One of the best things about this strategy is that answering this one question today can drive traffic to your page for years to come.
Integrate with Other Social Media
Linking your LinkedIn profile with your Facebook page and Twitter account can make it much easier to update them all at once. This will also encourage people to like your page or follow you across all of the social networks rather than just one. Open Space Advertising can help by integrating all your social media accounts together so you can make posts and provide updates in a fast and effective way.
Last, but certainly not least, are the LinkedIn Ads. Like the other social networks, LinkedIn allows marketers to purchase extremely targeted ad space at a very affordable rate. You can buy ads which will only be displayed to people who meet your very specific requirements. This means your ad will only be seen by the audience you’re business is looking to target. The return on investment for these types of ads can be quite significant, and well worth the effort.
As you can see, LinkedIn isn’t just a place where people go to network with other professionals. It is a powerful marketing tool which, when used correctly, can help to drive sales and increase activity to your business. If you’re not using LinkedIn yet, or you’re using it incorrectly, let Open Space Advertising help to set up your profile and allow your business to harness the power of LinkedIn.
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